Interactive marketing – websites, online advertising, search engine marketing, blogs, social media and email – are all highly effective tools for reaching your customers, if it’s done well! Tin Cans Unlimited has a top team of online marketing experts who can help you get the results you need.
• Online strategy and planning
The key to successful online integration is strategy – determining who you want to reach and why. At Tin Cans we work on branching trees and flow charts to map out an online strategy, well before design or programming begin.
• Web site design and development, including eCommerce
From the simpliest information-driven website to complex sites selling thousands of products and requiring hourly updates, our website design and development services are second to none. We are comfortable with multiple development platforms, including Cold Fusion, PHP, ASP.Net and Flash.
• Focus group coordination and usability testing
Meeting your audiences’ expectations and making it easier for them to do business with you are critical to your online (and offline!) success. By asking questions up front via focus groups, and providing post-development usability testing, we are confident that your site will help you reach your goals.
• Search engine marketing, including paid search
At Tin Cans Unlimited, in addition to our Google AdWords certification, we are experienced online marketers in a variety of paid search platforms, as well as online display and banner advertising.
• Search engine optimization
If your site is not properly optimized, you will not rank well in search engines, including Google. We work diligently to optimize your site content with keyword-rich content, and we will handle all forms of search engine registration for you. But we take it one step further, with regular monitoring and reporting an integral component to your site’s improved search rankings.
• Email marketing
We’re not talking spam here – we’re talking about your customers and prospects inviting you to email them content of value. Properly crafted and targeted email campaigns not only drive traffic to your web site, but can produce sales!
• Social media
From Facebook to LinkedIn and Twitter, our team is active online and eager to help our clients become part of the conversation. We can help you set up your initial social networking page and assist with fan-base building and activiation.
• Mobi marketing
Mobi is the up-and-coming medium for online conversations and transactions. More than 30% of Internet users complete tasks ranging from online banking to Christmas shopping from their SmartPhones, including iPhones and Blackberry’s. We can get your site mobi-ready and design apps to keep loyal users coming back.
• Blogs
One of our specialties is keeping your business in friendly contact with your audience via blogging. Leaving much of the corporate-speak behind, blogging can help you create a personal relationship with your customers, and can provide an almost immediate level of service. And with RSS feeds of your blog, your constituents are notified of updates almost instantly.
• Podcasts
We can help you take blogging to the next level with podcasts, both audio and video, to further cement that personal relationship with your clients and prospects.
