The Wall Street Journal reported in an April 2009 Microtrends column that there are nearly as many professional bloggers in the United States as bartenders.
In fact, the Bureau of Labor Statistics points out there are now more paid bloggers than CEOs, computer programmers, even firefighters. Bloggers, logging in at 452,000, blogging is on pace to catch up to the quintessential of American occupations – lawyers.
| Lawyers | 555,770 |
| Bloggers | 452,000 |
| Bartenders | 498,090 |
| Computer Programmers | 394,710 |
| CEOs | 299,160 |
| Firefighters | 289,710 |
– Bureau of Labor Statistics
When it comes to finding blogs on virtually any topic, it’s a reader’s market. We know. We follow dozens of bloggers on a variety of marketing topics ourselves, in part to ensure that we remain a valuable resource for our clients.
We created our blog, String Theory, as a way to cut through policy and insider chatter and provide real, useful information in a format even non-marketing professionals would enjoy.
Our occasional podcast, Tin Cam, follows the same basic formula. These programs vary in length, format and subject matter, ranging from in-depth audio interviews to video features, from marketing news to humorous anecdotes from ourtravels.
While the Tin Cam is fully integrated with the blog, we receive so many requests for one particular series of audio conversations that we’ve posted the entire series here. This series touched on several different marketing issues, from social media to crisis communications. Our goal was to conveys just how interrelated these topics really are.
E-Marketing Integration Series:
- On Crisis Communications (mp3)
- On Website design (mp3)
- On SEO/SEM (mp3)
- On E-mail Marketing (mp3)
- On Social Networking (mp3)
- On Integrated Marketing (mp3)
