An integrated marketing campaign includes a solid PR component. At Tin Cans Unlimited, our team of professional communicators brings decades of experience in the following arenas:
• Crisis Communications
We’ve handled media crisises ranging from theme park incidents (35 people trapped upsidedown on a rollercoaster, anyone?) to chemical spills to Hurricane Katrina, to name just a few. Our team is exceptionally media-savvy and camera-friendly.
• Spokesperson Service and Training
Not only have we trained numerous CEOs and marketing directors in on-camera interview techniques, we’ve walked the walk and talked the talk. Our team has logged well over 1,000 hours on air – both on television and radio.
• Media Relations
Getting your story to the correct reporter and/or editor at the right time and in the best way possible is not luck, but expertise – and ongoing relationships with media in multiple markets. From the local 6 o’clock news to national talk shows, our PR pros know who to contact and how to sell your story.
• Press Releases
Writing is the heart of public relations, and with a former newspaper reporter and publisher at the epicenter of Tin Cans Unlimited, we know how to write news releases that will get picked up – and result in desirable feature articles.
• Public Education
Many avenues exist to get non-profit and for-profit messages out at little cost. Taking advantage of public service announcements and free media placements is just one more tool in our arsenal.
